A global Public Relations, branding and award-winning communications agency that produces next-generation experiences and results for world-class brands. Dynamic, strategic and results-driven, Wunderlich Kaplan Communications is more than your traditional PR firm. Based in Miami and New York and led by innovative thinkers dedicated to their clients, Wunderlich Kaplan Communications is a brand experience agency. The agency joins the dots between people, brands and culture and bridges the gap between digital and traditional media for a wide scope of wellness, beauty, science, cannabis, food, tech and lifestyle clients.
Wunderlich Kaplan Communications offers a wide variety of services and focuses on the relationship with our clients first. We believe that having a connection with someone is deep-rooted. It’s emotional. A feeling. A relationship. Because when you have a connection, everything just clicks. This applies just as much to brands, as to people. Consumers are searching for brands that share their beliefs and their values. They want personality; brands that think, talk and act like people. And when they feel a connection, they will give their love, passion and voice.
Making that connection is the first step and then we deep dove and join forces with internal teams to create and drive brand strategies leading to creative discussions that become broader marketing initiatives. Wunderlich Kaplan Communications seat at the strategic table is connecting all points of storytellers and communication under a singular, cross functional strategy and weaves the thread through all departments to create one cohesive communication message that drives ROI and tangible results.
Gwen Wunderlich is CEO and partner of Wunderlich Kaplan Communications, with nearly 25 years of public relations and communications experience that spans several industries including fashion, entertainment, beauty, luxury and lifestyle brands.
She is the co-creator of The Entership, an innovative program helping women re-enter the workforce and re-brand themselves by harnessing the power of PR and social media.
Wunderlich’s networking prowess, keen understanding of the media landscape and expert use of social media, buzz campaigns and experiential programming garners standout client placements in top print, digital and broadcast outlets. She is a natural connector with unparallel relationships and a trend spotter who has her finger firmly on the pulse of the next big trend. Wunderlich has brokers partnerships, deals and collaborations with Triller, Hyatt, Sundance, HSN and The Food Network.
Notable past client experience includes Fuji Film, Henri Bendel, Patricia Field, Jo Maline, Maserati, Kolo, Absolut Vodka, the National Football League, Netflix, 1800 Tequila, Ashley Stewart, Dwell Home, astrophysicist Dr. Neil deGrasse Tyson, and MTV. Wunderlich has been featured in the popular book Girl Code by Random House, featured in PR week for her award-winning campaigns and was featured on CBS, CNN, Fox and in Money, The NY Post, INC, and Entrepreneur, Wunderlich has spoken at universities and conferences throughout the country on the power of PR and branding today.
Having founded a successful social media and digital media agency at 26 years old, entrepreneurship and out of box thinking is part of Dara’s DNA. As an early adopter of social media, Dara combined her fashion and beauty experience to help iconic brands launch and manage their digital strategy. With a keen understanding of what drives, inspires, and influences, Dara creates innovative high impact media campaigns that deliver strong ROI and results that move the needle.
A fresh thinker and well experienced in the business of luxury goods, Dara’s past industry experience includes buying, sales and press for internationally acclaimed brands, launching star-studded events, creating national campaigns, spearheading creative social media activations and executing luxury store openings for companies such as Kiki de Montparnasse and Donna Karan. Other clients have included Naja.co, Roni Blanshay Jewelry, CVS, Pantene, Skype, Laura Mercier, Shiseido, Tumi Luggage and St. Ives.
At Wunderlich Kaplan Communications, Dara focuses on big-picture client strategy, influencer marketing and buzz-generating campaigns as well as acting as the behind-the-scenes expert on top beauty, luxury, and lifestyle accounts. Dara is also an established beauty writer, globe-trotting travel editor, jewelry designer and a lover of all things that sparkle! With a strong case of wanderlust, when not working you will find her climbing to the top of a mountain, wandering through an ancient city or exploring a far flung beach.
Since launching over twenty years ago, Wunderlich Kaplan Communications has worked through many demanding and testing times. We continue to, more than ever, guide our clients, while providing strategic advise and communication plans in the most trying of times. Our outlook remains resolute as we seek to align our clients to new media inclusions, amplifying their core values, and developing new business opportunities and driving sales globally.